A Labour Market Planning Session for Municipal Government Leaders in Renfrew and Lanark Counties

Municipalities in rural areas are facing labour shortages. They are also dealing with pressing socio-economic issues that are putting strain on their front line staff who support the most vulnerable people in society. The Labour Market Group of Lanark-Renfrew invites elected officials and municipal government workers to a half day discussion and learning session focused on developing strategies to support labour force attraction within the municipal government sector. 

A special presentation by the CEO of Abacus Data, David Coletto, will set the stage for the day.  

Guest Speaker David Coletto gives insights on, “Leading Through The Scarcity Mindset and What it Means for Rural and Small Town Communities”  

In this data-filled, engaging presentation, Dr. David Coletto, one of Canada’s top pollsters and CEO of Abacus Data, breaks down how a new, more intense scarcity mindset is impacting the workforce and consumer market as well as demands of residents, with a focus on its impact on rural and small town communities.  

Through his expert analysis, derived from polling thousands of Canadians weekly, Coletto provides an incisive look at the current socio-economic landscape shaped by the growing challenges in accessing essential services like healthcare, housing, food, and energy, and unveils how a burgeoning scarcity mindset is reshaping expectations and behaviours across Canada.  

Key learning objectives include:  

• Understand the emerging scarcity mindset: Gain insights into how and why Canadian consumer and worker expectations are shifting towards a scarcity mindset and the impact this has on their behaviour.  

• Analyze the influence of zero-sum thinking: Explore how zero-sum thinking is influencing  behaviour and decision-making, providing a new lens through which to view market dynamics.  

• Strategize for impact: Learn how to adapt your strategies to effectively engage with consumers and stakeholders in a landscape marked by increased scarcity and competition.  

 REGISTER HERE

Agenda  

8:30am – Welcome and networking  

9:00 am – Guest Speaker David Coletto   

10:00 am – Round table Discussion/Strategy Development 

11:30 am – Closing Remarks  

Read David Coletto’s Bio

David Coletto is CEO and a founding partner of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry, David and his partners founded Abacus eleven years ago and since then it has grown into one of Canada’s most respected market research firms. David has worked with many of Canada’s leading associations, corporations, and non-profits including Cooperation Canada, Oxfam, Shaw Communications, the Canadian Medical Association, the Bank of Canada, and the Canadian Real Estate Association. He earned a PhD in Political Science from the University of Calgary in 2010 and is an adjunct professor at Carleton University. He is the host and producer of inFocus with David Coletto a new podcast that explores the intersection of public opinion, politics, public policy, and consumer behaviour. He’s a Millennial, a foodie, a cyclist, and an avid traveller. He’s been tracking Canadian public opinion and consumer trends on technology, news consumption, and public policy for years and is one of Canada’s leading experts on generational change and Millennials in particular.